The Power of Simple Solutions

I stumble over a very good TED talk by Rory Sutherland (2010) about behavioral economics and the power of simple solutions. Very interesting. The presentation is actually the second one he did hold at TED (and he refers to his first one at the beginning). So you might want to have a look at this presenation first.

Categories: Generating Ideas, Improving your Creativity, Inspiration, People


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