“You? You did follow me!”
Granny got to her feet from the shadow of the Piper, where she had been sitting quite invisibly in the blackness.
“Learned that from my dad,” she said. “When he went hunting. He always used to say a bad hunter chases, a good hunter waits.”
“Lords and Ladies” by Terry Pratchett
I had to visit the hospital a few days ago, specifically the station for recovery after heart surgery and strokes. It wasn’t a particularly good day, but one of the nice things I’ve seen that day was a sign taped to the ticket machine at the parking lot:
While it has a slight taste of an ambulance chaser, it’s actually a pretty neat idea. After all, many people will need support at home when the partner is ill for quite some time, others simply won’t have the time to clean at home when the love of their life is in the hospital.
Personally, one of the best examples of “know where your target audience is” I have seen this year.